The Google Workspace suite of tools also provides helpful resources for crafting marketing campaign materials for social media, email blasts, newsletters, flyers and more. Customer insights, targeted demographics information, website and social media analytics and lead generation and conversion statistics are all useful tools for boosting customer engagement that companies of all sizes can benefit from. Ultimately, Google Workspace offers easy IT management for SMBs who may not have the resources to hire a full-time IT team. It also provides essential marketing and sales tools to help SMBs get ahead, even if they’re just starting.
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